Omnisend Features Explained ➔ Email Templates and Design Editor


When you log into Omnisend for the first time, the email templates library is one of the first features that stands out, rows of clean responsive designs waiting to be customised. The benefit here is obvious, rather than building an email from a blank canvas, you start with a structure that is already proven to work. That means you spend your energy refining messaging and imagery rather than fighting with alignment or device rendering. The platform also offers advantages by pulling in your logo, main brand colours, and brand elements based on your store settings so that even before touching the design, there is a consistent visual foundation.

Selecting a template is just the starting point. Once the foundation is in place, the Omnisend drag and drop design editor gives you full control over how each section looks. Pick among multiple layout types and then drag in items such as text blocks or images, and much more. Omnisend provides a varied palette of about sixteen items you can drop into any section of your layout to build or refine your campaign. Marketers can build full emails without touching a line of code using the visual editor. Omnisend even supports custom HTML blocks or even full template imports so you can paste in your own design and bring it into their system for more advanced designers.

Whilst dragging components around, the editor shows live previews and responsive visibility toggles. Including being able to hide certain sections on mobile or desktop. Platform users can also preview how the email looks on different devices before sending. These tools reduce the risk of design breakage or odd rendering. Once users finish a design, individuals can save as template or update an existing saved template. Saving templates and designs ensures marketers stay productive as reconstructing the same layout each time would be time consuming. 

Inside the wide array of items you can insert into your email campaigns, the product content block is especially powerful for e-commerce marketers. This block can be used to dynamically pull in one or multiple products from your connected store, complete with image and link. This makes it easy to build promotional emails without manually uploading product images or re-typing names.

Design efficiency is another area where Omnisend shines. For example, once you have selected a layout you like, you can duplicate sections, reuse modular blocks, or clone entire emails. That speeds up campaign creation and because you can save templates, future campaigns get a head start. That leads many brands to iterate faster, test more designs, and evolve toward better-performing templates over time. Omnisend also gives you template filters by goal to ensure faster development. Including promotional emails or announcement based email. This ensures your template already has sections suited for specific aims and objectives.

Omnisend has also recently developed and introduced an artificial intelligence email generator feature. Inside the platform, you can prompt the tool for a specific email type such as abandoned cart or sale announcement emails. The feature helps generate email drafts automatically tailored to tone and length. Leading to less writing and work by the user themselves and more time for visual fine-tuning. 

In summary, the Omnisend email templates and design editor work together as a dual engine, templates give you structure and visual safety, while the editor gives you flexibility and customisation in order to stand out. The result is an email design experience that balances ease of use and control, perfect for marketers who want polished emails fast, without sacrificing brand integrity.

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Omnisend Features Explained ➔ Email A/B Testing

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➔ The process of A/B testing on Omnisend is an experimental method that compares two versions of the same email to determine which one performs better. In email marketing A/B tests typically isolate a single variable , such as the subject line , sender name , email content , or send time , and measure the difference in key metrics like open rate , click-through rate , and conversion rate . The goal is to make marketing decisions backed by real customer behaviour rather than opinions or guesses. ➔ Email A/B testing  in Omnisend is incredibly important and marketers who adopt systematic A/B testing move from intuition driven campaigns to evidence driven optimisation . Small percentage improvements compound over time, a one to three percent lift in open rate or click-through rate can translate to meaningful revenue increases for ecommerce stores with high traffic. A/B testing also reduces risk by validating changes on a slice of your audience before rolling them out to ev...
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Omnisend Features Explained ➔ Email Reports and Data Feedback

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Every ecommerce business that sends email campaigns knows that tracking performance is not optional. Sophisticated email reports are the difference between guesswork and growth. When you use Omnisend as your email and automation platform, one of the greatest assets is the reporting system. Below is a detailed walk through the platforms e mail reports and data feedback , pulling from the latest documentation and offering a fresh perspective on how to turn metrics into action. Omnisend  reports are special and different from various competitors.  Right after sending a campaign, Omnisend begins to populate real-time metrics, including  how many recipients opened, clicked, unsubscribed, or bounced. Feedback also provides a click map ,  a visualisation of where email viewers clicked so marketers can optimise layout and calls to action.  Omnisend surfaces hourly metrics for opens and clicks, which often show the critical early momentum of specific emails. ...
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