Omnisend Features Explained ➔ Email Reports and Data Feedback


Every ecommerce business that sends email campaigns knows that tracking performance is not optional. Sophisticated email reports are the difference between guesswork and growth. When you use Omnisend as your email and automation platform, one of the greatest assets is the reporting system. Below is a detailed walk through the platforms email reports and data feedback, pulling from the latest documentation and offering a fresh perspective on how to turn metrics into action.

Omnisend reports are special and different from various competitors. Right after sending a campaign, Omnisend begins to populate real-time metrics, including how many recipients opened, clicked, unsubscribed, or bounced. Feedback also provides a click map, a visualisation of where email viewers clicked so marketers can optimise layout and calls to action. Omnisend surfaces hourly metrics for opens and clicks, which often show the critical early momentum of specific emails.

Beyond that early window, Omnisend offers campaign reports that provide a comprehensive breakdown. The platform allows users to see the total number of messages sent, delivery rate, failed delivery rate, open rate, click rate, unsubscribe rate, and also revenue attributed to that campaign. The placed order rate shows what proportion of recipients placed an order after engaging with the message. The average revenue per order and revenue per message sent also give benchmarks to compare over time. When a campaign underperforms, these engagement and deliverability metrics help users improve or enhance their emails over the long term.

Email campaigns are only half the picture. Many stores depend heavily on automation workflows such as post-purchase follow-ups. Omnisend also offers automation reports that treat each workflow like a campaign, users can dive into each message step, view engagement and conversion metrics, and compare how each flow contributes over time. Marketers can also identify which step in the automation is lagging and refine it to maximise sales potential.

Individual campaign and automation data points feed into the sales reports in Omnisend. The sales tab shows you total store revenue and how much is directly attributed to Omnisend campaigns and flows. The platform even allows you to adjust attribution logic for orders in the sales view, users can choose whether orders are attributed to the date the message was sent or the actual order placed date, giving users flexibility in reconciling with store sales data. 

In recent updates, Omnisend introduced advanced reporting to unify metrics across channels and allow for comparative views in a single interface. Platform users can now filter by channel to see whether email or push is driving more revenue, and compare performance side by side. In that same enhancement, campaigns and workflows data exports became easier and more flexible, so marketers can pull digital data sets for deeper analysis or team sharing.

The platform offers another powerful insight coming from audience growth and form input data. Omnisend tracks metrics for your opt-in forms such as landing pages through number of submissions, conversion rate, device splits, and more. Platform users can see which forms bring in the most contacts, whether mobile or desktop users sign up more, and whether certain placements or incentives are underperforming. Since growth of your list is fundamental to scaling your campaigns, this feedback is indispensable.

Data is only useful when accessible, Omnisend reports support exporting and data sharing. Platform features allow users to export information into multiple file types. This simple feature allows you to feed Omnisend data into useful tools such as google sheets to further analysis of performance. 

In order to effectively use the platforms email reports and data feedback it is essential to always pick a primary metric. Including revenue per message or conversion rate. Marketers should not chase every metric at once. Platform users should also compare campaigns side by side, Omnisend surfaces lists of your top-performing campaigns so you can identify patterns such as best subject lines or send times.

In general the Omnisend reporting features offer a wide range of features, from real-time metrics and click map, through campaign and automation metrics, sales dashboards, cross-channel reports, forms and live tracking, and data export features give users a full feedback loop. Marketers will benefit massively if feedback loops are used smartly and effectively in order to grow or develop. The platform offers one of the most in depth report stations with priceless data that can help users supercharge their metrics as fast as possible.

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Omnisend Features Explained ➔ Email A/B Testing

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➔ The process of A/B testing on Omnisend is an experimental method that compares two versions of the same email to determine which one performs better. In email marketing A/B tests typically isolate a single variable , such as the subject line , sender name , email content , or send time , and measure the difference in key metrics like open rate , click-through rate , and conversion rate . The goal is to make marketing decisions backed by real customer behaviour rather than opinions or guesses. ➔ Email A/B testing  in Omnisend is incredibly important and marketers who adopt systematic A/B testing move from intuition driven campaigns to evidence driven optimisation . Small percentage improvements compound over time, a one to three percent lift in open rate or click-through rate can translate to meaningful revenue increases for ecommerce stores with high traffic. A/B testing also reduces risk by validating changes on a slice of your audience before rolling them out to ev...
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Omnisend Features Explained ➔ Email Templates and Design Editor

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When you log into Omnisend for the first time, the email templates library is one of the first features that stands out, rows of clean responsive designs waiting to be customised. The benefit here is obvious, rather than building an email from a blank canvas, you start with a structure that is already proven to work. That means you spend your energy refining messaging and imagery rather than fighting with alignment or device rendering. The platform also offers advantages by pulling in your logo, main brand colours, and brand elements based on your store settings so that even before touching the design, there is a consistent visual foundation. Selecting a template is just the starting point. Once the foundation is in place, the Omnisend drag and drop design editor gives you full control over how each section looks. Pick among multiple layout types and then drag in items such as text blocks or images, and much more. Omnisend provides a varied palette of about sixteen items you can dr...
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